Shiner Gold Pomade is a line of hair products built for Men and Built to work. The Greek mathematician Archimedes (287-212 BC) had to solve the problem of King Hieron’s golden crown and when discovered a method to determine if the crown really was gold he yelled, “Eureka!”. After 3 years and 5 laboratories, we’ve produced a water based pomade that met our gold standard. Shiner Gold Pomade is our own “Eureka!”